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The Insights Supplier- Part 1: Choosing a Direction
Editor’s Note: A few weeks ago Tony Cosentino made some profoundly insightful comments on another post here on the GreenBook Blog. I was so impressed that I reached out to him and asked if he would...
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The Insights Supplier- Part 2: Organizing for Success
Editor’s Note: Here is the next edition in our serialization of the book Into the River: How Big Data, The Long Tail, and Situated Cognition Are Changing The World Of Market Insights Forever. by...
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Framing the World of Predictive Analytics
By Tony Cosentino During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive...
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TMRTE: Showcasing The New PGA of Market Research
Editor’s Note: Last week The Market Research Technology Event was held in Las Vegas and it was a truly great event. The theme was on how data convergence is driving intelligence, insights, and...
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Is Market Research LIke The Shoemaker’s Children?
By Tony Cosentino After reading a recent article from Lenny, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem. I’ll give...
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The Conundrum of Changes in Market Research and Predictive Analytics
By Tony Cosentino On November 14th Research For Good held a webinar on “Predictions for 2013″ with Simon Chadwick of Cambiar, Reineke Reitsma of Forrester, Leslie Townsend of Kinesis Survey...
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